Big trouble down on the IoT farm

Big trouble down on the IoT farm

You would think that modern farms would be fertile ground for the Internet of Things (IoT). And in many ways, you’d be right: Smart tractors and other farm equipment, coupled with GPS-equipped smart sensors tracking everything temperature to moisture to soil acidity, mean the IoT can help today’s high-tech farmers plant and harvest more efficiently than ever before.

Who benefits from IoT on the farm?

But if you believe a recent expose in Motherboard, all is not well down on the IoT farm. It turns out that many of the benefits of IoT — and the big data it generates — in agriculture fall not to the farmers, but to the so-called BigAg equipment makers and seed and fertilizer companies.

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