Walking into Amazon Go store is stepping into the future. You scan your Amazon Go app and the gates open before you. You can pick up a healthy salad for lunch, a quick snack, or dinner. You just drop the items in your bag and walk out. Seconds later, you get a receipt for your purchase. It’s truly frictionless retail. Beyond the magic, there is technology: a foundation of digital signage, cameras, smart shelves, wayfinding, point-of-sale, CRM, connectivity, and much more.
Amazon Go is not alone: Numerous companies are trying to stay competitive by bringing these new experiences to their clients.
Why Use 802.11ax as an IoT Platform
At Aruba, we’ve been providing high-performance secure Wi-Fi connectivity to mobile devices for many years. With the addition of Bluetooth Low Energy (BLE) radios into our access points, we opened up new opportunities that include wayfinding, geofencing, and asset tracking.