This decade saw the spectacular rise of mobile devices as the platform of choice for everything from social media and gaming to customer service and online payments. Now it’s time for a new platform to revolutionize the way consumers and businesses engage with digital content. It’s time for the world to be introduced to the next generation of entertainment, shopping, healthcare, and more: augmented reality (AR) and virtual reality (VR).
According to research firm McKinsey, immersive computing could actually replace mobile devices. While it’s difficult to imagine anything approaching today’s ubiquity of smartphones, Goldman Sachs estimates that the emerging AR and VR industry could see up to $182 billion in annual revenue by 2025 – a figure that far surpasses the current $88 billion in combined in-home entertainment and movie box office revenues.