BrandPost: Every business is a technology business

BrandPost: Every business is a technology business

Success for an NFL franchise involves the cultivation of a variety of core competencies both on and off the field. Recently I had the opportunity to spend time with the Seattle Seahawks organization and I was surprised by the extent to which the team utilizes data and digital tools to drive continuous improvements within their core competencies.

But then why should I be surprised? Let’s face it, today, every business is a technology business. The Seahawks are no different. They are, like many other companies, investing in digital technologies to improve the product on the field and the fan experience in the stands.

Data literacy is a core competency the Seahawks have added to their business. I won’t give away any trade secrets, but let’s take a high-level look at three ways this core competency creates competitive advantage.

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