Your customers want more than a just great product. They want a great experience. Businesses all around the world are embracing digital transformation to deliver new memorable, personalized experiences. Airbnb immerses guests into each host’s unique world. Experiential retail is bringing shoppers back into stores. Hospitals are reinventing themselves to create patient experiences that feel more like a “home away from home” to improve patient outcomes. While the digital era is disrupting business and creating new opportunities, it also brings with it challenges and rising expectations.
User Expectations are Growing
People want a great connected experience wherever they are, whether at work, in the classroom, at their favorite store or at the stadium. They are relentlessly unforgiving when their applications are slow or the Wi-Fi is spotty.