What do embedded sensors, ecommerce sites, social media platforms, and streaming services have in common? They all produce vast volumes of data, much of which travels across the internet. In fact, Cisco estimates global IP traffic will grow to 3.3 zettabytes annually by 2021 – up three times compared to internet traffic in 2017.
For many businesses, these data packets represent treasure troves of actionable information, from customers’ buying preferences to new market trends. But as the volume and velocity of data increases, so too does the inefficiency of transmitting all this information to a cloud or data center for processing.