The mobile engagement app has emerged as a way to acquire, retain, and monetize loyal user bases. When designed properly, everyone gains from the app. Users are more satisfied, productive, and even safer. Businesses can enjoy larger and more predictable revenue streams. Executed poorly, mobile apps can have low download rates, and become abandoned, forgotten or deleted.
To learn more about how businesses are using these apps and their plans for the future, we surveyed companies across all industries. A high percentage of organizations have already determined they need an engagement app. To date, most of the apps in use are being developed in-house; commercial off-the-shelf versions are up and coming, but not yet well-known. We learned there is still lots of room for improvement and that an important requirement of the apps is to track location.