BrandPost: The Zettabyte Era is Coming – Are you Ready?

BrandPost: The Zettabyte Era is Coming – Are you Ready?

It’s no secret that data growth is at an all-time high. IDC expects 103 zettabytes of data to be generated worldwide by 20231. Yes, zettabytes. With the proliferation of IoT devices, 5G-enabled technologies, and the massive growth of video, we’re just scratching the surface of how companies will store and extract value from data.

Machine data will play a leading role, as it is expected to outpace commercial/consumer data. By 2023, more than 90% of data will be generated by machines2 (i.e. smart cities, IoT, endpoints, autonomous cars, etc.). In addition, video, surveillance footage, and large AI/ML data sets – this “natural streaming” or sequential data – will be everywhere. 

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