Build the picture: Visualize your data
The Internet of Things (IoT), 5G, smart technology, virtual reality – all these applications guarantee one thing for communications service providers (CSPs): more data. As networks become increasingly overwhelmed by mounds of data, CSPs are on the hunt for ways to make the most of the intelligence collected and are looking for ways to monetize their services, provide more customizable offerings, and enhance their network performance.
Customer analytics has gone some way towards fulfilling this need for greater insights, but with the rise in the volume and variety of consumer and IoT applications, the influx of data will increase at a phenomenal rate. The data includes not only customer-related data, but also device and network data, adding complexity to the picture. CSPs must harness this information to understand the relationships between any two things, to understand the connections within their data and to ultimately, leverage it for a better customer experience.