HP Enterprise (HPE) has been aggressively promoting its GreenLake IT consumption model since it was introduced last year. GreenLake is a pay-per-use consumption model where the customer does not take ownership of the hardware but merely leases it and pays only for their use, which is metered.
Consumption models have become popular among OEMs looking to keep customers that are anxious to get out of owning expensive assets, such as servers. Dell EMC has its own program called Flex on Demand, and Lenovo has ThinkAgile CP.
