IDG Contributor Network: A technology horror story: The day the marketing guy joined the hackathon

IDG Contributor Network: A technology horror story: The day the marketing guy joined the hackathon

The fifth floor of the cafeteria at Cato’s Israeli office transformed last Thursday morning into a celebration of innovation, coding, and food. Our 2018 Hackathon was kicking off with a sumptuous breakfast buffet decorating the tables, and flags of the 10 project teams dotting the floor-to-ceiling windows that looked out onto southern Tel Aviv.

Hackathons are usually meant for folks who know something about, well, hacking code. But the dynamic duo who conceived and ran the event – Eyal, our director of product management, and Jordana, Cato’s human resources manager – poked, prodded, and dare I say implored, every employee to join the festivities – and I do mean everyone. The call to sign up for Cato’s Hackathon wasn’t just limited those who could program in C but even employees who could spell with a C – all were encouraged to sign up.  Thankfully singing in C wasn’t a requirement.

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