Data is essential to the smooth operation of any organization. Whether it’s data on your products, customers, or competition, you need it to do business. Your software and systems are dependent on the data that’s fed into them.
Big data may be gathered by IoT sensors in vehicles and buildings, smartphones, and from countless other data points to inform big decisions. But at a granular level you also need small pieces of data to function. Without credentials you can’t gain access to the big data, contact suppliers, or even tweak the air conditioning system.
Our dependence on data is profound, you might say it’s your business DNA because it’s crucial for survival and growth.