In today’s digital-everything world where so much of our personal and professional lives are online, most people seem to have less of an expectation of data privacy than ever before. They know that companies (and governments) are mining their data, but after all of serious breaches of trust, it’s no wonder that a majority are now becoming wary of both their data’s security and how it is used.
In fact, a study by Harris and Finn Partners found that Americans are more concerned with data privacy than they are with job creation. That’s a shocking finding, but maybe it shouldn’t come as that big of a surprise. From the Facebook data scandal, to the horrendous number of retail data breaches to the serious security threats that even come with using public WiFi, nothing seems safe. And now with the repeal of net neutrality, even our internet service providers are free to collect and sell our browsing data.