Instacart pickups now include alcohol and let stores know you're nearby

Instacart pickups now include alcohol and let stores know you're nearby

Other new features include Pick Your Pickup mapping, which lets customers select the pickup location most convenient to their route each day, plus customized navigation and the option to send a friend or family member to collect an order in their place. And to round out the new additions, Instacart now offers alcohol pickup — in addition to delivery — from more than 20 partners, so you don’t need to make an extra stop for that crate of beer.

Instacart started out as a delivery service, but it seems to be increasingly focused on pickup options. Other major retailers already offer this, of course, but by adding these new features — and expanding to include booze, which would not be without its logistical challenges in terms of laws and ID — the company clearly wants to position itself at the go-to click-and-collect provider. Looking ahead, the company says it expects to double the number of stores offering pickups this year.

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