The rise of the Internet of Things (IoT) is already having a profound impact on the world of retail, both online and in the brick-and-mortar world. But according to Darin Archer, chief marketing officer of ecommerce software vendor Elastic Path, we haven’t seen nothing yet.
Via email, I asked Archer about the opportunities and challenges the IoT poses for retailers, and he offered some illuminating answers, including how IoT devices are “especially useful for routine purchases” and how they will increasingly pit retailers against manufacturers.
Opportunity in the home, the car, online, and IoT devices
That retailer/manufacturer competition will play out in four key fields, Archer said: the home, the car, online and social media, and from devices themselves.