Online performance benchmarks all companies should try to achieve

Online performance benchmarks all companies should try to achieve

There’s no doubt about it: We have entered the experience economy, and digital performance is more important than ever.

Customer experience is the top brand differentiator, topping price and every other factor. And businesses that provide a poor digital experience will find customers will actively seek a competitor. In fact, recent ZK Research found that in 2018, about two-thirds of millennials changed loyalties to a brand because of a bad experience. (Note: I am an employee of ZK Research.)

To help companies determine if their online performance is leading, lacking, or on par with some of the top companies, ThousandEyes this week released its 2019 Digital Experience Platform Benchmark Report. This document provides a comparative analysis of web, infrastructure, and network performance from the top 20 U.S. digital retail, travel, and media websites. Although this is a small sampling of companies, those three industries are the most competitive when it comes to using their digital platforms for competitive advantage. The aggregated data from this report can be used as an industry-agnostic performance benchmark that all companies should strive to meet.

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