Retail IoT is still coming into its own in 2019

Retail IoT is still coming into its own in 2019

Retailers see some tantalizing possibilities for using IoT technology in their businesses, but 2019 seems likely to feature more pilot programs and small-scale testing than widespread upheaval.

Bridging the gap between online and in-person shopping, increased automation, and new ways to engage with customers (mostly by showing them ads) are all concepts with major upside for retailers, but the technology has only recently started to take hold.

Some of IoT’s presence in the retail world isn’t retail-specific. Companies use asset-management systems, integrated HVAC and other smart-building tech just like many other industries, according to analysts, but physical retailers have been having a tough time across the board lately, and investments in new technology can quickly fall down priority lists.

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