Samsung could upset the AI and HPC markets with GPU entry

Samsung could upset the AI and HPC markets with GPU entry

South Korea’s IT behemoth Samsung is working on a graphics processor unit (GPU) and has hired a major figure from Nvidia to help get the job done, according to a report from a graphics analyst.

Jon Peddie Research reports that Samsung has hired Dr. Chien-Ping Lu, a former Nvidia executive who oversaw development of discrete and integrated GPUs used in Apple MacBooks as well as integrated processors before the advent of GPUs in CPUs.

Now, many mobile CPUs have integrated GPUs, or the phone itself comes with its own GPU. Qualcomm has its own line called Adreno. But Peddie doesn’t think Samsung hired a heavy hitter like Lu to make mobile phone chips.

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