The company pitches this as a way to make the service more accessible to Premium subscribers, and Google is no doubt eager to put more Assistant devices in the hands of users. However, they’re also sowing the seeds for a deeper collaboration. Spotify hinted that there will be new integrations with Assistant in the future that will make it “even easier” to find and listen to music. That free speaker will be convenient, but it’ll also ensure that you have access to whatever Google and Spotify are cooking.
