The IoT brings targeted advertising into retail stores

The IoT brings targeted advertising into retail stores

The Internet of Things (IoT) is everywhere these days, from smart houses to smart cities to industrial applications. And now it’s coming to the coolers in a drugstore near you.

Walgreens is testing innovative, IoT-powered “smart coolers” that combine cameras, facial recognition software, and display screens in the cooler doors to serve targeted ads depending on what it can tell about shoppers rooting around for cold drinks and frozen treats.

Bringing the online ad experience in store

According to the Wall Street Journal, the system attempts to recreate the online advertising experience in brick and mortar stores, using facial recognition software to determine the age of the shopper and what products they’ve already selected — as well as environmental factors — to determine what ads to show. Supplied by Chicago-based Cooler Screens, the technology is designed to transform “retail cooler surfaces into IoT-enabled screens and [create] the largest retail point-of-sale merchandising platform in the world.”

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