People love to eat in their cars. That’s why we invented the drive-in and the drive-thru.
But despite a fast-food outlet on the corner of every major intersection, it turns out we were only scratching the surface of this idea. Burger King is taking this concept to the next logical step with its new IoT-powered Traffic Jam Whopper project.
I have to admit, when I first heard about this, I thought it was a joke, but apparently the Traffic Jam Whopper project is totally real and has already passed a month-long test in Mexico City. While the company hasn’t specified a timeline, it plans to roll out the Traffic Jam Whopper project in Los Angeles (where else?) and other traffic-plagued megacities such as São Paulo and Shanghai.